为“一分钱订单”合同双方对簿公堂？仙桃法院判了！
<div class="wx_rich_media_content" id="jsWxContainer"><section data-role="outer" label="edit by 135editor" data-pm-slice="8 8 []" style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; font-family: "PingFang SC", system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; visibility: visible; box-sizing: border-box !important;'><section data-refer="mbian-ui" style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'><section data-role="outer" label="edit by 135editor" data-pm-slice="0 0 []" style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'><section data-role="paragraph" style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;' data-pm-slice="5 5 ,style:-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;font-family: \PingFang SC\, system-ui, -apple-system, BlinkMacSystemFont, \Helvetica Neue\, \Hiragino Sans GB\, \Microsoft YaHei UI\, \Microsoft YaHei\, Arial, sans-serif;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(255, 255, 255);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;},namespaceURI:http://www.w3.org/1999/xhtml},para,{tagName:section,attributes:{data-refer:mbian-ui,style:-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;},namespaceURI:http://www.w3.org/1999/xhtml},para,{tagName:section,attributes:{data-role:outer,label:edit by 135editor,data-pm-slice:0 0 [],style:-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;},namespaceURI:http://www.w3.org/1999/xhtml}]"><section style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important;' data-pm-slice="4 6 []"><br></section><section data-width="100%" style='margin-bottom: -30px;outline: 0px;width: 624px;text-align: center;visibility: visible;box-sizing:border-box;'><span leaf=""><br></span></section><section data-width="100%" style='margin-bottom: -30px;outline: 0px;width: 624px;text-align: center;visibility: visible;box-sizing:border-box;'><span leaf=""><br></span></section></section></section></section><section style='text-align:center;'><section style='height: 0px;'><span leaf=""><br></span></section><section style='height: 0px;'><span leaf=""><br></span></section><section style='height: 0px;'><span leaf=""><br></span></section><section style='height: 0px;'><span leaf=""><br></span></section><section style='height: 0px;'><span leaf=""><br></span></section><section style='height: 0px;'><span leaf=""><br></span></section><section style='height: 0px;'><span leaf=""><br></span></section><section style='height: 0px;'><span leaf=""><br></span></section><section style='height: 0px;'><span leaf=""><br></span></section><section style='height: 0px;'><span leaf=""><br></span></section><section style='height: 0px;'><span leaf=""><br></span></section><section style='height: 0px;'><span leaf=""><br></span></section><section><br></section><section data-role="outer" label="edit by 135editor" data-pm-slice="0 0 []"><section data-tools="135编辑器" data-id="105734"><section style='margin: 10px auto;'><section style='background-color: rgb(247, 248, 255); padding-top: 15px; padding-right: 10px; padding-bottom: 10px; margin-left: 3px; box-sizing: border-box;'><section data-cacheurl="" data-remoteid="" style='background: none right bottom / 30% no-repeat; padding-right: 15px; padding-bottom: 25px; box-sizing: border-box;'><section data-autoskip="1" style='margin-top: 20px; margin-left: 25px; text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; color: rgb(85, 85, 98); background: transparent;'><p style='text-align:center;'><span style='font-size: 16px; line-height: 1.81em;'><span leaf=""><span style='background-color: rgb(255, 255, 255);'>直播带货火遍全网</span></span></span></p><p style='text-align:center;'><span style='font-size: 16px; line-height: 1.81em;'><span leaf="">却暗藏法律风险</span></span></p><p style='text-align:center;'><span style='font-size: 16px; line-height: 1.81em;'><span leaf="">仙桃市人民法院</span></span></p><p style='text-align:center;'><span style='font-size: 16px; line-height: 1.81em;'><span leaf="">审理的一起合同纠纷案中</span></span></p><p style='text-align:center;'><span style='font-size: 16px; line-height: 1.81em;'><span leaf="">食品公司因 “0.01 元低价订单”</span></span></p><p style='text-align:center;'><span style='font-size: 16px; line-height: 1.81em;'><span leaf="">与传媒公司对簿公堂</span></span></p><p style='text-align:center;'><span style='font-size: 16px; line-height: 1.81em;'><span leaf="">法院如何判定责任？</span></span></p><p style='text-align:center;'><span style='font-size: 16px; line-height: 1.81em;'><span leaf="">直播带货签合同该避哪些坑？</span></span></p><p style='text-align:center;'><span style='font-size: 16px; line-height: 1.81em;'><span leaf="">让我们一起来看下面的案例详解</span></span></p><p style='text-align: center;'><span leaf=""><br></span></p><section class="mp_common_sticker_iframe_wrp" nodeleaf=""><mp-common-sticker class="mp_common_sticker_iframe js_uneditable custom_select_card" data-pluginname="emotion" data-md5="a424c2f9adf301fe75d6edd35606f01e" data-emoji_url="https://mmbiz.qpic.cn/sz_mmbiz_gif/PIlKeQgD59NmKV2ViaLPQsHSiaMtU96ehiaibtDW0JqPuHia8NvSws0WkQ6YDUviacgOggsHYkibZGxNpDz1frnVBg7RA/0" data-is_ban="0" data-type="0" data-loading="0" data-error="0" data-inserted="1"></mp-common-sticker></section><p style='text-align: center;'><span leaf=""><br></span></p><section data-tools="135编辑器" data-id="105724"><section style='margin: 10px auto;text-align: center;'><section style='display: flex;justify-content: flex-start;align-items: center;'><section style='width: 38px;box-sizing:border-box;' nodeleaf=""></section><section data-brushtype="text" style='font-size: 18px; color: rgb(55, 66, 120); margin-top: -5px; margin-left: 15px;'><strong><span leaf="">案件回顾</span></strong></section></section><section style='width: 100%;height: 1px;background-color: #5f6893;margin-top: -6px;max-width:100% !important;box-sizing:border-box;transform: rotate(0deg);-webkit-transform: rotate(0deg);-moz-transform: rotate(0deg);-o-transform: rotate(0deg);' data-width="100%"><span leaf=""><br></span></section></section></section><p style='text-indent: 2.1875em;font-size: 16px;'><span leaf=""><br></span></p><p style='text-indent: 2.1875em;font-size: 16px;'><span style='line-height: 1.75em;'><span leaf="">2024年3月4日，某食品公司与某传媒公司签订《直播带货合作协议》，约定：传媒公司在2024年3月8日至8月8日的5个月内，提供平台、技术支持及主播推荐服务，保证 200 位合作主播至少挂车直播2小时；食品公司需支付2289元（含主播对接费）及主播上品费 500元，合计2789元。协议同时明确，传媒公司未经同意不得低价冲销量、刷单，否则食品公司有权终止合作并要求全额退款，且由传媒公司承担店铺不良后果；若未完成主播任务量，需按比例退款并赠送一次店铺体验分提升服务。3月6日，食品公司支付2789元，传媒公司次日开票。后续传媒公司提供了店铺体验分提升服务，并陆续对接61位达人直播。3月20日，食品公司以传媒公司违约低价冲量为由，要求停止合作并退款，遭拒后起诉。</span></span></p><p style='text-indent: 37px;'><span leaf=""><br></span></p><section style='text-align: center; text-indent: 0em;' nodeleaf=""><span class="wxart_image" wx-style='display:inline-block;vertical-align: baseline;width: 100%;box-sizing: border-box;max-width: 100% !important;height: auto !important;'></span></section><p style='text-indent: 37px;'><span leaf=""><br></span></p><section data-tools="135编辑器" data-id="105724"><section style='margin: 10px auto;text-align: center;'><section style='display: flex;justify-content: flex-start;align-items: center;'><section style='width: 38px;box-sizing:border-box;' nodeleaf=""><span class="wxart_image" wx-style='display:inline-block;width: 100%;display: block;vertical-align: baseline;box-sizing: border-box;max-width: 100% !important;height: auto !important;'></span></section><section data-brushtype="text" style='font-size: 18px; color: rgb(55, 66, 120); margin-top: -5px; margin-left: 15px;'><strong><span leaf="">法院审理</span></strong><span leaf=""><br></span></section></section><section style='width: 100%;height: 1px;background-color: #5f6893;margin-top: -6px;max-width:100% !important;box-sizing:border-box;transform: rotate(0deg);-webkit-transform: rotate(0deg);-moz-transform: rotate(0deg);-o-transform: rotate(0deg);' data-width="100%"><span leaf=""><br></span></section></section></section><p style='text-indent: 2.1875em;font-size: 16px;'><span leaf="">食品公司主张传媒公司未经同意低价引流违约。经庭审质证，其认可低价订单系客户用平台优惠券所致，亦认可体验分提升结果，故传媒公司未违约。因双方均认为协议无法继续履行，法院支持解除协议，并按 200 位主播中未履行部分的比例，判决传媒公司退还相应合作费。</span></p><p style='text-indent: 2.1875em;font-size: 16px;'><span leaf=""><br></span></p><section style='text-align:center;font-size: 16px;text-indent: 0em;' nodeleaf=""><span class="wxart_image" wx-style='display:inline-block;vertical-align: baseline;width: 100%;box-sizing: border-box;max-width: 100% !important;height: auto !important;'></span></section><p style='text-indent: 2.1875em;font-size: 16px;'><span leaf=""><br></span></p><section data-tools="135编辑器" data-id="105724"><section style='margin: 10px auto;text-align: center;'><section style='display: flex;justify-content: flex-start;align-items: center;'><section style='width: 38px;box-sizing:border-box;' nodeleaf=""><span class="wxart_image" wx-style='display:inline-block;width: 100%;display: block;vertical-align: baseline;box-sizing: border-box;max-width: 100% !important;height: auto !important;'></span></section><section data-brushtype="text" style='font-size: 18px; color: rgb(55, 66, 120); margin-top: -5px; margin-left: 15px;'><strong><span leaf="">法官说法</span></strong></section></section><section style='width: 100%;height: 1px;background-color: #5f6893;margin-top: -6px;max-width:100% !important;box-sizing:border-box;transform: rotate(0deg);-webkit-transform: rotate(0deg);-moz-transform: rotate(0deg);-o-transform: rotate(0deg);' data-width="100%"><span leaf=""><br></span></section></section></section><section data-tools="135编辑器" data-id="115665"><section style='margin: 20px auto;'><section><section><section style='background: linear-gradient(to right,#eff5ff,#ffffff);border-radius: 25px 0 0 25px;display: flex;align-items: center;padding: 5px;box-sizing:border-box;'><section style='color: rgb(255, 255, 255); width: 26px; height: 26px; text-align: center; line-height: 26px; border-radius: 100%; background: linear-gradient(to right, rgb(84, 98, 171), rgb(84, 98, 171)); flex-shrink: 0; box-sizing: border-box;'><strong><span leaf="">0</span></strong><strong data-original-title="" title=""><span leaf="">1</span></strong></section><section style='color: rgb(84, 98, 171); padding-right: 10px; padding-left: 10px; width: 100%; box-sizing: border-box; max-width: 100% !important;' data-width="100%"><strong data-brushtype="text"><span leaf="">争议焦点：低价订单是否构成违约？</span></strong></section></section><section style='padding-top: 10px; padding-bottom: 20px; padding-left: 15px; box-sizing: border-box;'><section data-autoskip="1" style='line-height: 1.75em; color: rgb(51, 51, 51); background: transparent;'><p style='vertical-align:inherit;'><span leaf="">食品公司认为，传媒公司未经同意通过低价冲销量提升店铺体验分，部分订单因 0.01 元交易金额被抖店官方判定为 “低价引流”，导致店铺体验分清零，严重违反合同约定。 传媒公司则辩称，0.01 元订单是因客户使用抖音购物优惠券，优惠券由商家或平台发放，商家发放的差价由商家承担，平台发放的由平台补贴，卖家实际收款仍为原订单价格，并非主动低价冲量。</span></p></section></section></section><section><section style='background: linear-gradient(to right,#eff5ff,#ffffff);border-radius: 25px 0 0 25px;display: flex;align-items: center;padding: 5px;box-sizing:border-box;'><section style='color: rgb(255, 255, 255); width: 26px; height: 26px; text-align: center; line-height: 26px; border-radius: 100%; background: linear-gradient(to right, rgb(84, 98, 171), rgb(84, 98, 171)); flex-shrink: 0; box-sizing: border-box;'><strong><span leaf="">0</span></strong><strong data-original-title="" title=""><span leaf="">2</span></strong></section><section style='color: rgb(84, 98, 171); padding-right: 10px; padding-left: 10px; width: 100%; box-sizing: border-box; max-width: 100% !important;' data-width="100%"><strong data-brushtype="text"><span leaf="">法律延伸：直播带货中，主播需承担责任吗？ </span></strong></section></section><section style='padding-top: 10px; padding-bottom: 20px; padding-left: 15px; box-sizing: border-box;'><section data-autoskip="1" style='line-height: 1.75em; color: rgb(51, 51, 51); background: transparent;'><p style='vertical-align: inherit;'><span leaf="">案件中，食品公司产品使用优惠券后仅需 0.01 元，若出现食品安全问题，主播是否担责？需区分主播类型：</span><strong><span style='color:#548dd4;'><span leaf=""> “销售方” 类型主播：</span></span></strong><span leaf="">与销售方存在劳动关系，直播销售属于职务行为，法律责任由网店经营主体承担。</span><strong><span style='color:#548dd4;'><span leaf=""> “代言方” 类型主播：</span></span></strong><span leaf="">与品牌方签订广告代言合同，若涉及关系消费者生命健康的商品或服务的虚假广告并造成损害，需与广告主承担连带责任（依据《中华人民共和国广告法》第五十六条）。</span><strong><span style='color:#548dd4;'><span leaf=""> “委托代销型” 主播：</span></span></strong><span leaf="">仅负责推介，货品所有权不属于主播，网店经营主体为销售者并承担销售责任；但若直播内容构成诱导性商业广告，需根据其在广告中的作用认定责任。</span></p><p style='vertical-align: inherit;'><span leaf=""><br></span></p><section style='text-align:center;vertical-align: inherit;' nodeleaf=""><span class="wxart_image" wx-style='display:inline-block;vertical-align: baseline;width: 100%;box-sizing: border-box;max-width: 100% !important;height: auto !important;'></span></section></section></section></section></section></section></section><section data-tools="135编辑器" data-id="100785"><section style='margin-top: 10px; margin-bottom: 10px; text-align: center;'><section style='display: flex;justify-content: center;align-items: center;'><section style='flex: 1;height: 1px;background: #0d5594;'><span leaf=""><br></span></section><section style='width: 55px;box-sizing:border-box;' nodeleaf=""><span class="wxart_image" wx-style='display:inline-block;width: 100%;display: block;vertical-align: baseline;box-sizing: border-box;max-width: 100% !important;height: auto !important;'></span></section><section style='flex: 1;height: 1px;background: #0d5594;'><span leaf=""><br></span></section></section></section></section><p style='text-align:center;'><span style='font-size:16px;'><span leaf=""><br></span></span></p><p style='text-align:center;'><span style='font-size:16px;'><span leaf="">直播带货虽为商机</span></span></p><p style='text-align:center;'><span style='font-size:16px;'><span leaf="">但需严守法律边界</span></span></p><p style='text-align:center;'><span style='font-size:16px;'><span leaf="">明确权利义务</span></span></p><p style='text-align:center;'><span style='font-size:16px;'><span leaf="">才能实现共赢</span></span></p><section class="mp_common_sticker_iframe_wrp" nodeleaf=""><mp-common-sticker class="mp_common_sticker_iframe js_uneditable custom_select_card" data-pluginname="emotion" data-md5="3e3eb1c7d662f7b2df3e8613182aa24d" data-emoji_url="https://mmbiz.qpic.cn/sz_mmbiz_gif/PIlKeQgD59NmKV2ViaLPQsHSiaMtU96ehiasAW0HVvgniasefJlIMMyPA3LciaNK3SaPMw6ullR65P2Bf5xeIibngFSQ/0" data-is_ban="0" data-type="0" data-loading="0" data-error="0" data-inserted="1"></mp-common-sticker></section></section></section></section></section></section><section data-tools="135编辑器" data-id="103131"><section style='margin: 10px auto; padding-bottom: 5px; box-sizing: border-box;'><section style='display: flex;justify-content: center;align-items: center;'><section style='height: 1px;background: #697af1;flex: 1;'><span leaf=""><br></span></section><section data-brushtype="text" style='letter-spacing: 1.5px; padding-right: 4px; padding-left: 4px; color: rgb(105, 122, 241); box-sizing: border-box;'><span leaf="">ONE</span></section><section style='height: 1px;background: #697af1;flex: 1;'><span leaf=""><br></span></section></section><section style='width: 100%;height: 10px;background: #f4f6fe;margin-top: -10px;box-sizing:border-box;max-width:100% !important;' data-width="100%"><span leaf=""><br></span></section></section></section></section><section><span leaf=""><br></span></section><section><span leaf=""><br></span></section></section></section><section style='line-height: 1.5em;' data-pm-slice="3 8 []"><span style='-webkit-tap-highlight-color: transparent; outline: 0px; color: rgb(178, 178, 178); font-family: 微软雅黑, "Microsoft YaHei"; font-size: 12px; letter-spacing: 0.5px; caret-color: rgba(0, 0, 0, 0);'><span leaf="">仙桃市融媒体中心出品</span></span></section><p style='display: none;'><mp-style-type data-value="10000"></mp-style-type></p></div><p></p>
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