田里开直播，她一年多卖了100多万元！
<div class="wx_rich_media_content" id="jsWxContainer"><section style="letter-spacing: 0.578px;"><br></section><section data-role="outer" label="edit by 135editor" data-pm-slice="0 0 []"><section data-role="paragraph"><section style="text-align: center;"><p style="color: rgb(63, 63, 63);line-height: 2em;"><strong style="caret-color: red; font-size: 17px;"><span style="color: rgb(0, 112, 192);"><span leaf="">从“滞销烦恼”</span></span></strong></p><p style="color: rgb(63, 63, 63);line-height: 2em;"><strong style="caret-color: red; font-size: 17px;"><span style="color: rgb(0, 112, 192);"><span leaf="">到“爆单幸福”</span></span></strong></p><p style="color: rgb(63, 63, 63);line-height: 2em;"><strong style="caret-color: red; font-size: 17px;"><span style="color: rgb(0, 112, 192);"><span leaf="">她是如何让家乡特产</span></span></strong></p><p style="color: rgb(63, 63, 63);line-height: 2em;"><strong style="caret-color: red; font-size: 17px;"><span style="color: rgb(0, 112, 192);"><span leaf="">“上线”多卖</span><span leaf="">100多万元？</span></span></strong></p><p style="color: #3f3f3f;"><span leaf="">☟☟☟</span></p></section><section style="margin: 10px auto;"><section><section><section style="margin-bottom: -10px;margin-left: 20px;width: 20px;box-sizing:border-box;"><section style="line-height: 0;"><section style="vertical-align: middle;display: inline-block;line-height: 0;width: 20px;height: auto;box-sizing:border-box;" nodeleaf=""><span class="wxart_image" wx-style="display:inline-block;vertical-align: middle;width: 100%;height: auto !important;visibility: visible !important;box-sizing:border-box;max-width:100% !important;"></span></section></section></section><section><section style="background-color: #f5fcff;padding: 20px 15px;box-sizing:border-box;"><section><section style="text-align: justify;line-height: 1.75em;letter-spacing: 1.5px;color: #3f3f3f;"><p><span style="color: rgb(51, 51, 51); font-size: 17px; caret-color: rgb(255, 0, 0); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;"><span leaf="">“家人们看过来，这是刚从地里摘的‘绿宝石’香瓜，皮薄肉厚、咬一口满嘴甜，现在下单当天现摘现发！”9月5日下午，西流河镇堤口村的一片瓜田里，村民袁媛支起手机支架，手持新鲜香瓜熟练直播，田间直播间里，网友下单的提示音不时响起。</span></span></p><p style="text-align: center;"><span style="color: rgb(51, 51, 51); font-size: 17px; caret-color: rgb(255, 0, 0); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;"><span leaf=""><br></span></span></p><section style="text-align: center;" nodeleaf=""></section></section></section></section></section><section style="margin-top: -10px;margin-right: 20px;"><section style="line-height: 0;display: flex;justify-content: flex-end;"><section style="vertical-align: middle;display: inline-block;line-height: 0;width: 20px;height: auto;box-sizing:border-box;" nodeleaf=""><span class="wxart_image" wx-style="display:inline-block;vertical-align: middle;width: 100%;height: auto !important;visibility: visible !important;box-sizing:border-box;max-width:100% !important;"></span></section></section></section></section></section></section></section><p style="text-align: center; line-height: 2em;"><span leaf="">今年43岁的袁媛</span></p><p style="text-align: center; line-height: 2em;"><span leaf="">是西流河镇三角咀村人</span></p><p style="text-align: center; line-height: 2em;"><span leaf="">家里早年承包了100亩鱼塘</span></p><p style="text-align: center; line-height: 2em;"><span leaf="">主要种植藕带、莲藕</span></p><p style="text-align: center; line-height: 2em;"><span leaf="">还配套种植红菜苔等</span></p><p style="text-align: center; line-height: 2em;"><span leaf="">以往这些农产品</span></p><p style="text-align: center; line-height: 2em;"><span leaf="">全靠线下批发市场和散户收购</span></p><p style="text-align: center; line-height: 2em;"><span leaf="">不仅价格波动大，销路也常受限制</span></p><p style="text-align: center; line-height: 2em;"><span leaf="">“以前每到收获季就犯愁，</span></p><p style="text-align: center; line-height: 2em;"><span leaf="">红菜苔、藕带保鲜期短，</span></p><p style="text-align: center; line-height: 2em;"><span leaf="">一旦卖不出去，只能心疼地扔掉。”</span></p><p style="text-align: center; line-height: 2em;"><span leaf="">回忆起过去的销售困境</span></p><p style="text-align: center; line-height: 2em;"><span leaf="">袁媛深有感触</span></p><section style="margin: 10px 0%;text-align: center;justify-content: center;display: flex;flex-flow: row;"><section style="display: inline-block;width: 30px;vertical-align: top;flex: 0 0 auto;height: auto;line-height: 0;background-color: rgb(0, 112, 192);align-self: flex-start;box-sizing:border-box;"><section style="margin-right: 0%;margin-left: 0%;line-height: 0;"><section style="vertical-align: middle;display: inline-block;line-height: 0;" nodeleaf=""><span class="wxart_image" wx-style="display:inline-block;vertical-align: middle;width: 100%;height: auto !important;visibility: visible !important;box-sizing:border-box;max-width:100% !important;"></span></section></section></section></section><section style="text-align: center;justify-content: center;display: flex;flex-flow: row;"><section style="display: inline-block;width: 100%;vertical-align: top;align-self: flex-start;flex: 0 0 auto;height: auto;border-style: solid;border-width: 1px;border-color: rgba(0, 73, 157, 0.12);max-width:100% !important;box-sizing:border-box;"><section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;margin-top: 10px;"><section style="display: inline-block;width: auto;vertical-align: top;align-self: flex-start;flex: 0 0 auto;min-width: 5%;height: auto;border-top-right-radius: 20px;border-bottom-right-radius: 20px;overflow: hidden;padding-right: 15px;padding-left: 15px;background-color: #0070c0;box-sizing:border-box;"><section style="margin-top: 1px;margin-bottom: 1px;"><section style="text-align: center;color: #ffffff;line-height: 1.8;"><p><strong><span leaf="">农产品“上线”多卖出百万元</span></strong></p></section></section></section></section><section><span leaf=""><br></span></section><section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;"><section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; padding: 10px 10px 10px 15px; box-sizing: border-box; max-width: 100% !important;"><section style="transform-origin: left top;"><section style="justify-content: flex-start;display: flex;flex-flow: row;width: 100%;align-self: flex-start;height: auto;max-width:100% !important;box-sizing:border-box;"><section style="margin-top: 5px;width: 100%;max-width:100% !important;box-sizing:border-box;"><section style="text-align: justify;line-height: 1.75;width: 100%;max-width:100% !important;box-sizing:border-box;"><p style="max-inline-size: 100%; margin-bottom: 20px; clear: both; min-height: 1em; cursor: text; color: rgb(51, 51, 51); font-size: 17px; caret-color: rgb(255, 0, 0); line-height: 2em; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important;"><span leaf="">转机出现在去年。一次刷视频时，袁媛看到外地农户靠直播把家乡特产卖到全国，她也动了转型线上的心思。“当时对直播、电商一窍不通，就从网上报了课程，白天在田里忙农活，晚上熬夜学剪辑视频、搭直播间、研究直播话术。”袁媛说，起初直播间只有几个人看，但她没气馁，每天带着手机扎根田间地头，让网友直观看到农产品的生长环境和采摘过程，这份“接地气”的展示慢慢赢得了信任。</span></p><p style="max-inline-size: 100%; margin-bottom: 20px; clear: both; min-height: 1em; cursor: text; color: rgb(51, 51, 51); font-size: 17px; caret-color: rgb(255, 0, 0); line-height: 2em; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important;"><span leaf="">功夫不负有心人。去年一年，仅红菜苔、莲藕、藕带3样产品，袁媛线上销售额就比同期线下多了100多万元。今年以来，菜苔、藕带的线上销售势头依旧可观，这让她更坚定了走线上销售的信心。</span></p><section style="text-align: center;" nodeleaf=""><span class="wxart_image" wx-style="display:inline-block;width:358px;height:336px;"></span></section><p style="max-inline-size: 100%; margin-bottom: 20px; clear: both; min-height: 1em; cursor: text; color: rgb(51, 51, 51); font-size: 17px; caret-color: rgb(255, 0, 0); line-height: 2em; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important;"><span leaf="">自己的销路打开后，袁媛还主动帮扶周边农户。得知堤口村村民张丰种的“绿宝石”香瓜口感出众，却因缺乏销路愁眉不展，她立刻赶往田间考察。尝过香瓜的甜度和口感后，她果断决定帮忙销售，一边拍摄香瓜生长、采摘的短视频预热，一边直播间重点推荐并现场试吃，短短两天就卖出6000多斤，销售额达3万多元。</span></p><p style="max-inline-size: 100%; margin-bottom: 20px; clear: both; min-height: 1em; cursor: text; color: rgb(51, 51, 51); font-size: 17px; caret-color: rgb(255, 0, 0); line-height: 2em; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important;"><span leaf="">“不仅自家农产品不愁卖，还能带着乡亲们一起增收，感觉这个事业更有意义了。”如今，袁媛的直播间已从单一销售自家产品，拓展到周边村落的莲蓬、菱角等农副产品。她希望通过自己的努力，让更多仙桃优质农副产品借助电商平台走向全国，带动更多农户一起增收。</span></p></section></section></section></section></section></section></section></section><p><span leaf=""><br></span></p><section style="margin: 10px 0%;text-align: center;justify-content: center;display: flex;flex-flow: row;"><section style="display: inline-block;width: 30px;vertical-align: top;flex: 0 0 auto;height: auto;line-height: 0;background-color: rgb(0, 112, 192);align-self: flex-start;box-sizing:border-box;"><section style="margin-right: 0%;margin-left: 0%;line-height: 0;"><section style="vertical-align: middle;display: inline-block;line-height: 0;" nodeleaf=""><span class="wxart_image" wx-style="display:inline-block;vertical-align: middle;width: 100%;height: auto !important;visibility: visible !important;box-sizing:border-box;max-width:100% !important;"></span></section></section></section></section><p><span leaf=""><br></span></p></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; font-family: "PingFang SC", system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: rgb(178, 178, 178); font-family: 微软雅黑, "Microsoft YaHei"; font-size: 12.6316px; letter-spacing: 0.5px; caret-color: rgb(34, 34, 34);"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 12px;letter-spacing: normal;"><span leaf="">来源/仙桃日报</span></span></span></section><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p></div><p></p>
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