日售10万件，毛嘴服装线上“抢流量”
<div class="wx_rich_media_content" id="jsWxContainer"><section class="mp_profile_iframe_wrp" nodeleaf=""><mp-common-profile class="js_uneditable custom_select_card mp_profile_iframe" data-pluginname="mpprofile" data-nickname="仙桃日报" data-alias="xiantaoribao" data-from="0" data-headimg="http://mmbiz.qpic.cn/mmbiz_png/UYRMp2VSp6z4wqs08IMf6ySuShHcOb56VPNeIdCrdhrVtHAqb82SvibNCgcjuZ42dveJ6zv1OME0uM5VMibF29CQ/0?wx_fmt=png" data-signature="传播仙桃好声音" data-id="MzI0NTEzNzM2Mw==" data-is_biz_ban="0" data-service_type="1" data-verify_status="3"></mp-common-profile></section><section data-tools="135编辑器" data-id="114240" data-mpa-powered-by="yiban.io" style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; font-size: 17px; letter-spacing: 0.544px; text-align: justify; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; visibility: visible; 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padding: 15px; outline: 0px; max-width: 100%; background-color: rgb(247, 250, 255); visibility: visible; box-sizing: border-box !important;'><section style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; line-height: 1.75em; letter-spacing: 1.5px; font-size: 14px; background: transparent; visibility: visible; box-sizing: border-box !important;'><section data-autoskip="1" style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'><section data-pm-slice="2 2 []" style='text-indent: 2em;line-height: 2em;'><span leaf=""><span textstyle='' style='font-size: 17px;'>8月是服装产销淡季，但生产基地在毛嘴、销售平台在广州的香舍菲尔服饰公司，8月直播销售达10万件，淡季不淡。“跟着流量走。”9月9日，毛嘴服装产业园区服务办主任何知涛介绍，</span><span textstyle='' style='font-size: 17px;color: rgb(0, 122, 170);font-weight: bold;'>包括香舍菲尔服饰、龙翔阿哥服饰、鑫佰顺服饰、伊炫服饰等49家企业，布局主流电商平台，产品涵盖休闲女裤、女式连衣裙、休闲男装等，日销售10万件。</span></span></section><section style='text-align: center;' nodeleaf=""><span class="wxart_image" wx-style='display:inline-block;'></span></section><section data-pm-slice="2 2 []" style='text-indent: 2em;line-height: 2em;'><span leaf=""><br></span></section><section style='line-height: 2em;'><span leaf=""><span textstyle='' style='font-size: 17px;'> 在激烈的市场竞争中，毛嘴服装以精致品质、深耕品牌、跨境电商等，通过差异化策略，应对挑战，赢得生机。当地近年涌现出服装电商企业86家。以</span><span textstyle='' style='font-size: 17px;color: rgb(0, 122, 170);font-weight: bold;'>香舍菲尔、东洲莉娅、韩尚伊美尔</span><span textstyle='' style='font-size: 17px;'>等为代表的直播间，在行业内有良好口碑和影响力。</span></span></section><section style='line-height: 2em;'><span leaf=""><span class="wxart_image" wx-style='display:inline-block;'></span></span></section><section style='line-height: 2em;'><span leaf=""><span textstyle='' style='font-size: 17px;'> “品牌、规模是竞争力，电商是提升竞争力的一条捷径。”何知涛说，服装电商具有需求旺、覆盖广、个性化服务、品牌化经营等天然的亲和力和优势，受到服装企业的关注。</span></span></section><section style='line-height: 2em;'><span leaf=""><span class="wxart_image" wx-style='display:inline-block;'></span></span></section><section style='line-height: 2em;'><span leaf=""><span textstyle='' style='font-size: 17px;'> “向直播要口碑。”鑫佰顺服饰日均销售超1万单，龙翔阿哥服饰每天销量超6000单。韩尚伊美尔做电商10年，近年转型做直播供货，去年销售180万件。</span></span></section><section style='line-height: 2em;'><span leaf=""><span class="wxart_image" wx-style='display:inline-block;'></span></span></section><section style='line-height: 2em;'><span leaf=""><span textstyle='' style='font-size: 17px;'> 而鸿容国际服饰，以高品质男女装全品，凭“云上国际”的直播带货，近3年，年销售做到了4000万元，连年跃上新台阶。</span></span></section><section style='line-height: 2em;'><span leaf=""><span class="wxart_image" wx-style='display:inline-block;'></span></span></section><section style='line-height: 2em;'><span leaf=""><span textstyle='' style='font-size: 17px;'> “从‘制造’到‘云造’。”轻点鼠标，接单、派单，跟进订单、交付订单……梦婷服饰2000平方米“云仓”内，湖北区域负责人陈琼正紧盯显示屏，协调、调度本地工厂完成订单。</span></span></section><section style='line-height: 2em;'><span leaf=""><span class="wxart_image" wx-style='display:inline-block;'></span></span></section><section style='line-height: 2em;'><span leaf=""><span textstyle='' style='font-size: 17px;'> 梦婷服饰是跨境电商巨头希音公司的核心供应商，公司70%的业务是外贸。公司除了在广东、江西建有基地，2023年布局湖北，选点毛嘴，作为“卫星工厂”和“智慧云仓”。</span></span></section><section style='line-height: 2em;'><span leaf=""><span class="wxart_image" wx-style='display:inline-block;'></span></span></section><section style='line-height: 2em;'><span leaf=""><span textstyle='' style='font-size: 17px;'> “选择毛嘴主要是这里‘产业集聚度高、用工周期契合度高’，区域服装开发能力、交付能力、合作规模、质量水平符合公司长远发展需要。”陈琼说。</span></span></section><section style='line-height: 2em;'><span leaf=""><span class="wxart_image" wx-style='display:inline-block;'></span></span></section><section style='line-height: 2em;'><span leaf=""><span textstyle='' style='font-size: 17px;'> 毛嘴创展中心正在装修升级。毛嘴正谋划建设商贸展销、电商直播、品牌发布平台，以水电气网“四通”、免租金及保姆式服务，招引品牌电商入驻，牵引产业高质量发展。目前已有“裤都供应链”等企业等待入场。</span></span></section></section></section></section></section></section></section></section></section></section><section><span leaf=""><br></span></section><p><span leaf=""><br></span></p><section><span style='color: rgb(178, 178, 178); font-family: 微软雅黑, "Microsoft YaHei"; font-size: 12.6316px; letter-spacing: 0.5px; caret-color: rgb(34, 34, 34);'><span style='font-size: 12px; letter-spacing: normal;'><span leaf="">来源/仙桃日报</span></span></span></section><p style='display: none;'><mp-style-type data-value="3"></mp-style-type></p></div><p></p>
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