因直播带货，两公司对簿公堂！仙桃法院这样判...
<div class="wx_rich_media_content" id="jsWxContainer"><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: normal;'><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;'><br></span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;font-size: 16px;'>近些年</span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;font-size: 16px;'>直播带货作为新生业态</span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;'>蓬勃发展、火遍全国</span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;font-size: 16px;'>凭借低门槛、高回报的特点</span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;font-size: 16px;'>吸引着无数博主和普通人的加入</span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;font-size: 16px;'>产品生产商及经销商</span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;font-size: 16px;'>也从中寻到了快速推销、</span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;font-size: 16px;'>售卖自家产品的有效渠道</span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;font-size: 16px;'><br></span></p><p style='text-align: center;'><span class="wxart_image" wx-style='display:inline-block;width: 274px;height: 176px;'></span></p><p style='text-align: center;'><br></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;font-size: 16px;'></span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;font-size: 16px;'>今天就带您关注一起</span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;font-size: 16px;'>因直播带货</span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='font-size: 16px;'><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;'>而引发服务合同纠纷的</span><span style='letter-spacing: 0.578px;'>案件</span></span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='letter-spacing: 0.578px;'><br></span></p><section class="channels_iframe_wrp wxw_wechannel_card_not_horizontal"><mp-common-videosnap class="js_uneditable custom_select_card channels_iframe videosnap_video_iframe" data-pluginname="mpvideosnap" data-weui-theme="light" data-url="https://findermp.video.qq.com/251/20304/stodownload?encfilekey=rjD5jyTuFrIpZ2ibE8T7YmwgiahniaXswqzECdTawqwQY3tAGcNeiazXrELw3zDrpk1Gb61wQ0NSIJOPDyXUKwhobGTWibgCOwE6cib4yVGQjnNMpG0H08AjWdTQ&adaptivelytrans=0&bizid=1023&dotrans=0&hy=SH&idx=1&m=&scene=0&token=AxricY7RBHdWmRuicqMBrQ01ZQnJFhGRb7iapEzEibObicgh0eDEd3jRmRNGGsJia3GFfTso2UIoGO0GI" data-headimgurl="http://wx.qlogo.cn/finderhead/bSb5dSzPn0IEgLWf0hMUqxLRC7WKL44yeS6eCajhQZEaQ5FwDowUKg/0" data-username="v2_060000231003b20faec8c4e48910c3d6cf07ef32b0776acea095d96c920332f21f2076cf37bd@finder" data-nickname="仙桃电视台" data-desc="以案说法之直播带货背后的法律问题 #直播 #法律 " data-nonceid="13950514132013240907" data-type="video" data-mediatype="undefined" data-authiconurl="https://dldir1v6.qq.com/weixin/checkresupdate/icons_filled_channels_authentication_enterprise_a2658032368245639e666fb11533a600.png" data-from="new" data-width="1080" data-height="1440" data-id="export/UzFfAgtgekIEAQAAAAAAq9g18u4GeQAAAAstQy6ubaLX4KHWvLEZgBPE-IE4URAkL5aAzNPgMIsgqQe3byCBeNM3ITx-Z64d" data-isdisabled="0" data-errortips=""></mp-common-videosnap></section><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><br></p><section data-tools="135编辑器" data-id="107403"><section style='margin: 10px auto;'><section style='display: inline-block;'><section style='display: flex;justify-content: center;align-items: center;'><section style='background-color: #e5c694;padding: 2px 10px;margin-right: 4px;'><section data-brushtype="text" style='letter-spacing: 1.5px; color: rgb(255, 255, 255);'><span style='font-size: 18px;'><strong>案情简介</strong></span></section></section><section style='width: 30px;flex-shrink: 0;'><span class="wxart_image" wx-style='display:inline-block;vertical-align: inherit;width: 100%;display: block;'></span></section></section><section style='width: 100%;height: 1px;background-color: rgb(54, 71, 150);margin-top: 3px;overflow: hidden;' data-width="100%"><br></section></section><section style='background-color: #f3f5fb;padding: 30px 25px;'><section data-autoskip="1" style='text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; color: rgb(51, 51, 51); background: transparent;'><p style='vertical-align: inherit;text-indent: 2em;line-height: 2em;'><span style='font-size: 16px;'>2021年6月，某医药公司为了销售自家产品，和某A文化公司签订了为期一年的《合作协议》，由A文化公司提供某直播平台渠道中的直播销售服务，医药公司向A文化公司支付主播保证金20万元。协议签订后，医药公司按约向A文化公司支付了20万的主播保证金，并提供了包含“Y医药集团”字样的样品供A文化公司直播。2021年11月，Y医药集团通过其官网发布声明：医药公司并非本集团下属企业，也并未授权其使用本集团商标。于是，A文化公司以该样品未经Y医药集团授权为由，拒绝带货。2022年7月，医药公司以A文化公司未履行带货义务为由向法院提起诉讼，要求解除两公司之间的合作协议，让A文化公司返还保证金20万元。在诉讼过程中，A文化公司提出反诉，请求判令医药公司赔偿A文化公司为履行协议而产生的40万元损失。</span></p></section></section></section></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: normal;'><br></section><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;font-size: 16px;'>本案中医药公司的诉请是否合理？</span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;font-size: 16px;'>法院最终是如何判决的呢？</span></p><section data-role="paragraph"><p><br></p><section data-tools="135编辑器" data-id="107407"><section style='margin: 10px auto;'><section style='display: inline-block;'><section style='display: flex;justify-content: flex-start;align-items: center;'><section style='font-size: 18px;letter-spacing: 1.5px;color: #e5c694;'><br></section><section style='background-color: #f3f5fb;padding: 2px 20px 2px 10px;'><section data-brushtype="text" style='letter-spacing: 1.5px; color: rgb(54, 71, 150);'><strong><span style='font-size: 18px;'>以案说法</span></strong></section></section></section></section><section style='width: 75%;height: 1px;background-color: rgb(54, 71, 150);margin-left: 25px;overflow: hidden;' data-width="75%"><br></section><section style='width: 1px;height: 50px;background-color: rgb(54, 71, 150);margin-top: 7px;margin-bottom: -40px;margin-left: 10px;transform: rotate(0deg);overflow: hidden;'><br></section><section style='background-color: #f3f5fb;padding: 35px 25px;'><section data-autoskip="1" style='text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; color: rgb(51, 51, 51); background: transparent;'><section style='letter-spacing: 0.578px; text-indent: 2em; line-height: 2em;'><span style='font-size: 16px;'>本案中，A文化公司与医药公司签订的《合作协议》履行期限为一年，医药公司起诉时协议履行期间已经届满，且双方都不愿意继续履行，双方的权利义务已经终止，协议已无法解除。因此，对于医药公司要求解除协议的诉请，法院依法不予支持。</span></section><section style='letter-spacing: 0.578px; text-indent: 2em; line-height: 2em;'><span style='font-size: 16px;'>对于医药公司要求A文化公司退还20万元保证金的诉请。在双方签订的《合作协议》中明确约定：医药公司应提供直播所需的产品及授权，若医药公司未履行或者未按约定履行协议，保证金将不退还。医药公司提供的样品包装上使用了“Y医药集团”字样且未经该集团授权，<strong>该样品不符合协议约定，A文化公司有权拒绝销售</strong>。因医药公司直至协议履行期限届满都未提供符合协议约定的产品，A文化公司无法按照协议履行直播带货义务。所以法院最终<strong>判决驳回医药公司的全部诉讼请求</strong>。</span></section></section></section></section><section data-role="paragraph"><p style='vertical-align:inherit;'><br></p></section></section></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;font-size: 16px;'>既然医药公司属于违约</span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;font-size: 16px;'>那么A文化公司的反诉请求</span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;font-size: 16px;'>能得到支持吗？</span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;font-size: 16px;'>法院对此又是怎么判决的呢？<br></span></section><p><br></p><section data-tools="135编辑器" data-id="107407"><section style='margin: 10px auto;'><section style='display: inline-block;'><section style='display: flex;justify-content: flex-start;align-items: center;'><section style='font-size: 18px;letter-spacing: 1.5px;color: #e5c694;'><br></section><section style='background-color: #f3f5fb;padding: 2px 20px 2px 10px;'><section data-brushtype="text" style='letter-spacing: 1.5px; color: rgb(54, 71, 150);'><strong><span style='font-size: 18px;'>以案说法</span></strong></section></section></section></section><section style='width: 75%;height: 1px;background-color: rgb(54, 71, 150);margin-left: 25px;overflow: hidden;' data-width="75%"><br></section><section style='width: 1px;height: 50px;background-color: rgb(54, 71, 150);margin-top: 7px;margin-bottom: -40px;margin-left: 10px;transform: rotate(0deg);overflow: hidden;'><br></section><section style='background-color: #f3f5fb;padding: 35px 25px;'><section data-autoskip="1" style='text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; color: rgb(51, 51, 51); background: transparent;'><p style='vertical-align: inherit;text-indent: 2em;line-height: 2em;'><span style='font-size: 16px;letter-spacing: 0.578px;'>本案为合同纠纷，医药公司违反双方约定，应向A文化公司承担违约责任。A文化公司要求医药公司赔偿的40万元损失，包含其支付给案外人B文化公司的主播保证金20万元以及B文化公司的各项支出20万元，但A文化公司与B文化公司素有业务往来，A文化公司无法证明上述40万元是B文化公司为了给医药公司的产品提供直播带货服务所支出的。即便A文化公司陈述属实，其与B文化公司也没有就该协议进行结算，A文化公司诉求的损失也未实际发生，所以对于<strong>A文化公司要求医药公司赔偿损失40万元的诉讼请求，法院依法不予支持</strong>。</span></p></section></section></section><section data-role="paragraph" style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><p style='outline: 0px; letter-spacing: 0.544px; visibility: visible; line-height: 2em;'><br></p></section></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;font-size: 16px;'>本案中</span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;font-size: 16px;'>如果A文化公司没有拒绝</span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;font-size: 16px;'>直播销售医药公司提供的</span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;font-size: 16px;'>带有“Y医药集团”字样的样品</span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;font-size: 16px;'>消费者如果在A文化公司直播间</span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;font-size: 16px;'>买到了非正品的产品</span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;text-align: justify;font-size: 16px;'>可以要求A文化公司承担责任吗？</span></section><p><br></p><section data-tools="135编辑器" data-id="107407"><section style='margin: 10px auto;'><section style='display: inline-block;'><section style='display: flex;justify-content: flex-start;align-items: center;'><section style='font-size: 18px;letter-spacing: 1.5px;color: #e5c694;'><br></section><section style='background-color: #f3f5fb;padding: 2px 20px 2px 10px;'><section data-brushtype="text" style='letter-spacing: 1.5px; color: rgb(54, 71, 150);'><span style='font-size: 18px;'><strong>法官说法</strong></span></section></section></section></section><section style='width: 75%;height: 1px;background-color: rgb(54, 71, 150);margin-left: 25px;overflow: hidden;' data-width="75%"><br></section><section style='width: 1px;height: 50px;background-color: rgb(54, 71, 150);margin-top: 7px;margin-bottom: -40px;margin-left: 10px;transform: rotate(0deg);overflow: hidden;'><br></section><section style='background-color: #f3f5fb;padding: 35px 25px;'><section data-autoskip="1" style='text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; color: rgb(51, 51, 51); background: transparent;'><p style='vertical-align: inherit;text-indent: 2em;line-height: 2em;'><span style='font-size: 16px;letter-spacing: 0.578px;'>若A文化公司不能证明其在直播间已经标明了其并非销售者并标明实际销售者为医药公司，并且能达到足以使消费者能辨别的程度，否则，消费者有权主张A文化公司承担商品销售者责任。</span></p></section></section></section><section data-role="paragraph"><p style='vertical-align:inherit;'><br></p></section></section><section data-tools="135编辑器" data-id="107407"><section style='margin: 10px auto;'><section style='display: inline-block;'><section style='display: flex;justify-content: flex-start;align-items: center;'><section style='font-size: 18px;letter-spacing: 1.5px;color: #e5c694;'><br></section><section style='background-color: #f3f5fb;padding: 2px 20px 2px 10px;'><section data-brushtype="text" style='letter-spacing: 1.5px; color: rgb(54, 71, 150);'><strong><span style='font-size: 18px;'>法律链接</span></strong></section></section></section></section><section style='width: 75%;height: 1px;background-color: rgb(54, 71, 150);margin-left: 25px;overflow: hidden;' data-width="75%"><br></section><section style='width: 1px;height: 50px;background-color: rgb(54, 71, 150);margin-top: 7px;margin-bottom: -40px;margin-left: 10px;transform: rotate(0deg);overflow: hidden;'><br></section><section style='background-color: #f3f5fb;padding: 35px 25px;'><section data-autoskip="1" style='text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; color: rgb(51, 51, 51); background: transparent;'><p style='vertical-align: inherit;text-indent: 2em;line-height: 2em;'><span style='font-size: 16px;letter-spacing: 0.578px;'>根据《最高人民法院关于审理网络消费纠纷案件适用法律若干问题的规定（一）》第十二条的规定：“消费者因在网络直播间点击购买商品合法权益受到损害，直播间运营者不能证明已经以足以使消费者辨别的方式标明其并非销售者并标明实际销售者的，消费者主张直播间运营者承担商品销售者责任的，人民法院应予支持。直播间运营者能够证明已经尽到前款所列标明义务的，人民法院应当综合交易外观、直播间运营者与经营者的约定、与经营者的合作模式、交易过程以及消费者认知等因素予以认定。”</span></p></section></section></section><section data-role="paragraph" style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><p style='outline: 0px; letter-spacing: 0.544px; visibility: visible; line-height: 2em;'><br></p></section></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'>作为新经济新业态</section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'>直播带货搭乘互联网这列“高铁”</section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'>可谓如火如荼，方兴未艾</section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'>很多人都看到了直播的优势</section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'>想要成为带货主播</section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'>但是，作为带货主播</section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'>相关的责任和义务也需承担</section><p><br></p><section data-tools="135编辑器" data-id="107407"><section style='margin: 10px auto;'><section style='display: inline-block;'><section style='display: flex;justify-content: flex-start;align-items: center;'><section style='font-size: 18px;letter-spacing: 1.5px;color: #e5c694;'><br></section><section style='background-color: #f3f5fb;padding: 2px 20px 2px 10px;'><section data-brushtype="text" style='letter-spacing: 1.5px; color: rgb(54, 71, 150);'><span style='font-size: 18px;'><strong>以案说法</strong></span></section></section></section></section><section style='width: 75%;height: 1px;background-color: rgb(54, 71, 150);margin-left: 25px;overflow: hidden;' data-width="75%"><br></section><section style='width: 1px;height: 50px;background-color: rgb(54, 71, 150);margin-top: 7px;margin-bottom: -40px;margin-left: 10px;transform: rotate(0deg);overflow: hidden;'><br></section><section style='background-color: #f3f5fb;padding: 35px 25px;'><section data-autoskip="1" style='text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; color: rgb(51, 51, 51); background: transparent;'><section style='vertical-align: inherit;line-height: 2em;'><span style='letter-spacing: 0.578px;font-size: 16px;'>《网络直播营销管理办法（试行）》的第三章明确规定了直播间运营者和直播营销人员的相关责任义务。需要注意的是，在直播带货这种特殊的商业模式里，带货主播某种程度上相当于广告发布者甚至广告代言人，那么对于带货商品，自然而言就应当承担审核、鉴别、把关等“应知”义务。</span></section></section></section></section><section data-role="paragraph"><p style='vertical-align:inherit;'><br></p></section></section><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'>近些年</p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'>直播带货火遍全网</p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'>但也存在产品质量差、</p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'>售后服务跟不上、虚假宣传、</p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'>数据造假、主播诱导私下交易等问题</p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'>作为消费者</p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'>在直播间购买商品时需要注意什么呢？</p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 2em;'><br></p><p style='text-align: center;'><span class="wxart_image" wx-style='display:inline-block;width: 203px;height: 152px;'></span></p><p style='text-align: center;'><br></p><section data-tools="135编辑器" data-id="107407"><section style='margin: 10px auto;'><section style='display: inline-block;'><section style='display: flex;justify-content: flex-start;align-items: center;'><section style='font-size: 18px;letter-spacing: 1.5px;color: #e5c694;'><br></section><section style='background-color: #f3f5fb;padding: 2px 20px 2px 10px;'><section data-brushtype="text" style='letter-spacing: 1.5px; color: rgb(54, 71, 150);'><span style='font-size: 18px;'><strong>消费者需注意</strong></span></section></section></section></section><section style='width: 75%;height: 1px;background-color: rgb(54, 71, 150);margin-left: 25px;overflow: hidden;' data-width="75%"><br></section><section style='width: 1px;height: 50px;background-color: rgb(54, 71, 150);margin-top: 7px;margin-bottom: -40px;margin-left: 10px;transform: rotate(0deg);overflow: hidden;'><br></section><section style='background-color: #f3f5fb;padding: 35px 25px;'><section data-autoskip="1" style='text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; color: rgb(51, 51, 51); background: transparent;'><section style='vertical-align: inherit;text-indent: 2em;line-height: 2em;'><span style='font-size: 16px;letter-spacing: 0.578px;'>消费者在网购时一定要选择正规合法的直播平台，其中要选择信誉度高、资质全的商家，并在平台链接内下单；在观看直播时避免受直播平台“价格低廉”“秒杀”“数量有限”等煽动性宣传语塑造的营销氛围影响，要按需购买、理智购物；在下单后也要保存好直播视频、聊天记录、支付凭证、物流信息等证据，如果自身合法权益遭受侵害，及时与商家及平台沟通协商，协商不成的，要勇于借助法律手段维权。</span></section></section></section></section><section data-role="paragraph"><p style='vertical-align:inherit;'>来源：仙桃电视台</p></section></section></div><p></p> 傻逼！ 虽然很喜欢网购，但不喜欢这种直播带货买的东西，上过一次当，简直就是个大忽悠。 医药公司是大法盲吗？没有授权就让别人带货销售。没销售出去还好，销售出去了Y集团告个侵权，A文化公司算是倒了大霉了{:284:}。 归来仍是少年 发表于 2023-4-30 18:24医药公司是大法盲吗？没有授权就让别人带货销售。没销售出去还好，销售出去了Y集团告个侵权，A文化公司算是 ...
色都可令智昏何况是钱。
页:
[1]