发霉变质、虫卵…知名零食遭大批投诉！好多仙桃人都吃过
<div class="wx_rich_media_content" id="jsWxContainer"><p style='text-align: center;' data-mpa-powered-by="yiban.io"><span style='font-size: 18px; letter-spacing: 0.544px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;'>“双11”刚落幕</span></p><section style='outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><section style='outline: 0px;'><section style='outline: 0px;'><section powered-by="xiumi.us" style='outline: 0px;'><section powered-by="xiumi.us" style='outline: 0px;font-size: 16px;letter-spacing: 0.544px;text-align: unset;'><p style='margin-right: 8px;margin-left: 8px;outline: 0px;letter-spacing: 0.544px;text-align: center;margin-bottom: 15px;line-height: 2em;'><span style='outline: 0px;font-size: 18px;'>“网红食品第一股”</span></p><p style='margin-right: 8px;margin-left: 8px;outline: 0px;letter-spacing: 0.544px;text-align: center;margin-bottom: 15px;line-height: 2em;'><span style='font-size: 18px;'><span style='outline: 0px;color: rgb(61, 170, 214);'><strong style='outline: 0px;'>三只松鼠</strong></span><span style='outline: 0px;'>的投诉就接踵而至</span></span></p><p style='margin-right: 8px;margin-left: 8px;outline: 0px;letter-spacing: 0.544px;text-align: center;margin-bottom: 15px;line-height: 2em;'><span style='outline: 0px;font-size: 18px;'>↓↓↓</span></p><p style='margin-right: 8px;margin-left: 8px;outline: 0px;text-align: center;margin-bottom: 15px;line-height: 2em;'><span style='outline: 0px;font-size: 18px;'><strong style='outline: 0px;'><span style='outline: 0px;background-color: rgb(197, 32, 38);color: rgb(255, 255, 255);'>11月12日</span></strong><br style='outline: 0px;'></span></p><p style='margin-right: 8px;margin-left: 8px;outline: 0px;text-align: center;margin-bottom: 15px;line-height: 2em;'><span style='outline: 0px;font-size: 18px;'>▽</span></p><p style='margin-right: 8px; margin-left: 8px; outline: 0px; margin-bottom: 15px; line-height: 2em;'><span style='outline: 0px;font-size: 18px;'>有网友在微博发文，“薇娅直播间买的三只松鼠每日坚果变质发霉”。</span></p></section><section style='margin-right: 8px;margin-left: 8px;outline: 0px;font-size: 16px;letter-spacing: 0.544px;text-align: center;'><section style='outline: 0px;vertical-align: middle;display: inline-block;line-height: 0;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;box-sizing: border-box;vertical-align: middle;visibility: visible !important;width: 504px !important;'></span></section></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-size: 16px; letter-spacing: 0.544px;'><br style='outline: 0px;'></section><section powered-by="xiumi.us" style='outline: 0px;font-size: 16px;letter-spacing: 0.544px;text-align: unset;'><section style='margin-right: 8px;margin-left: 8px;outline: 0px;text-align: center;margin-bottom: 15px;line-height: 2em;'><span style='outline: 0px;font-size: 18px;'><strong style='outline: 0px;'><span style='outline: 0px;background-color: rgb(197, 32, 38);color: rgb(255, 255, 255);'>11月13日</span></strong></span></section><section style='margin-right: 8px;margin-left: 8px;outline: 0px;text-align: center;margin-bottom: 15px;line-height: 2em;'><span style='outline: 0px;color: rgb(0, 0, 0);font-size: 18px;'>▽</span></section><section style='margin-right: 8px;margin-left: 8px;outline: 0px;text-align: justify;margin-bottom: 15px;line-height: 2em;'><span style='outline: 0px;font-size: 18px;'>又有网友发文称，天猫超市买的三只松鼠手撕面包“居然发霉”，照片显示深灰色块状霉斑清晰可见。</span></section><section style='margin-right: 8px;margin-left: 8px;outline: 0px;text-align: center;'><span style='outline: 0px;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;box-sizing: border-box !important;visibility: visible !important;width: 554px !important;'></span></span></section></section></section></section></section></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><br style='outline: 0px;'></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; margin-bottom: 15px; line-height: 2em;'><span style='outline: 0px;font-size: 18px;'><strong style='outline: 0px;'>对此<br style='outline: 0px;'></strong></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; font-size: 16px; margin-bottom: 15px; line-height: 2em;'><span style='outline: 0px;font-size: 18px;'><strong style='outline: 0px;'><span style='outline: 0px;background-color: rgb(197, 32, 38);color: rgb(255, 255, 255);'>三只松鼠方面回应</span></strong></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; margin-bottom: 15px; line-height: 2em;'><span style='font-size: 18px;outline: 0px;letter-spacing: 0.544px;'>↓↓↓<br style='outline: 0px;'></span></section><section style='outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><section style='outline: 0px;'><section style='outline: 0px;'><section powered-by="xiumi.us" style='outline: 0px;'><section style='margin-right: 8px;margin-left: 8px;outline: 0px;margin-bottom: 15px;line-height: 2em;text-align: justify;'><span style='outline: 0px;letter-spacing: 0.544px;font-size: 18px;'>关于产品客诉具体由客服部门沟通，原因暂时不明。公司会内部调查，给消费者一个交代。</span></section></section></section></section></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; margin-bottom: 15px; line-height: 2em;'><span style='outline: 0px;font-size: 18px;'>实际上</span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; margin-bottom: 15px; line-height: 2em;'><span style='outline: 0px;font-size: 18px;'>仅10月以来</span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; margin-bottom: 15px; line-height: 2em;'><span style='outline: 0px;font-size: 18px;'>三只松鼠在多个平台的食品问题</span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; margin-bottom: 15px; line-height: 2em;'><span style='outline: 0px;font-size: 18px;'>投诉就达数十起</span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; margin-bottom: 15px; line-height: 2em;'><span style='outline: 0px;color: rgb(61, 170, 214);font-size: 18px;'><strong style='outline: 0px;'>与居高不下的投诉伴随曝光的</strong></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; margin-bottom: 15px; line-height: 2em;'><span style='outline: 0px;color: rgb(61, 170, 214);font-size: 18px;'><strong style='outline: 0px;'>还有三只松鼠营收下滑的消息</strong></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; margin-bottom: 15px; line-height: 2em;'><span style='outline: 0px;font-size: 18px;'>这个知名网红零食品牌</span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; margin-bottom: 15px; line-height: 2em;'><span style='outline: 0px;font-size: 18px;'>到底怎么了？</span></section><section style='outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><section style='outline: 0px;'><section style='outline: 0px;'><section style='margin-right: 8px;margin-left: 8px;outline: 0px;'><br></section></section></section></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; margin-bottom: 15px; line-height: 2em;'><span style='outline: 0px;color: rgb(217, 33, 66);font-size: 18px;'><strong style='outline: 0px;'>板栗牛肉粒发霉</strong></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; margin-bottom: 15px; line-height: 2em;'><span style='outline: 0px;color: rgb(217, 33, 66);font-size: 18px;'><strong style='outline: 0px;'>水果罐头巴旦木吃出虫子</strong></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 15px; line-height: 2em; text-align: justify;'><span style='outline: 0px;font-size: 18px;'>11月13日，网友“菲比喵呜悦”在微博投诉：<strong style='outline: 0px;'>“天猫超市买的三只松鼠手撕面包居然是发霉成这样的…包装都没有打开哦，按照食品安全法不得赔1000？？？”</strong></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 15px; line-height: 2em; text-align: justify;'><span style='outline: 0px;font-size: 18px;'>并配上了两张面包图片，霉点和大块霉斑清晰可见。</span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;box-sizing: border-box !important;visibility: visible !important;width: 544px !important;'></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 15px; line-height: 2em; text-align: justify;'><span style='outline: 0px;font-size: 18px;'>11月12日，网友“三千天真”投诉，“薇娅直播间买的三只松鼠每日坚果变质发霉”，且“商家死不承认”“说我已开袋的变质坚果无法作为证据，不能按照食品安全法进行赔偿”。</span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; margin-bottom: 15px; line-height: 2em;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;box-sizing: border-box !important;visibility: visible !important;width: 592px !important;'></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 15px; line-height: 2em; text-align: justify;'><span style='outline: 0px;font-size: 18px;'>11月6日，网友“咪嘞个咻”投诉，<strong style='outline: 0px;'>“买了个三只松鼠的牛肉粒，打开第一包就发霉了”</strong>。</span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 15px; line-height: 2em; text-align: justify;'><span style='outline: 0px;font-size: 18px;'>从其配发图片看，牛肉粒大面积发霉长毛。</span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 15px; line-height: 2em;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;border-width: 1px;border-style: solid;border-color: rgb(238, 237, 235);box-sizing: border-box !important;background-color: rgb(238, 237, 235) !important;background-size: 22px !important;background-position: center center !important;background-repeat: no-repeat !important;width: 661px !important;visibility: visible !important;'></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 15px; line-height: 2em; text-align: justify;'><span style='font-size: 18px;'><span style='outline: 0px;'>黑猫投诉平台上的投诉也涉及</span><span style='outline: 0px;color: rgb(61, 170, 214);'><strong style='outline: 0px;'>产品发霉变质、长毛、“水果罐头吃出虫子”，巴旦木产品“吃出虫卵”</strong></span><span style='outline: 0px;'>等问题：</span></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 15px; line-height: 2em;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;border-width: 1px;border-style: solid;border-color: rgb(238, 237, 235);box-sizing: border-box !important;background-color: rgb(238, 237, 235) !important;background-size: 22px !important;background-position: center center !important;background-repeat: no-repeat !important;width: 577px !important;visibility: visible !important;'></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='outline: 0px;color: rgb(217, 33, 66);font-size: 18px;'><strong style='outline: 0px;'>多次被食安部门通报</strong></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='outline: 0px;color: rgb(217, 33, 66);font-size: 18px;'><strong style='outline: 0px;'>部分指标超标340%</strong></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br style='outline: 0px;'></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 15px; line-height: 2em; text-align: justify;'><span style='outline: 0px;font-size: 18px;'>记者进一步查询发现，<strong style='outline: 0px;'>早在2017年，三只松鼠就曾因食品安全问题登上国家食品药品监督管理总局（现已合并到市场监管总局）的“黑名单”。</strong></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 15px; line-height: 2em; text-align: justify;'><span style='outline: 0px;font-size: 18px;'>2017年8月15日，国家食品药品监督管理总局发布3批次食品不合格情况，其中就包括三只松鼠开心果，而不合格的原因为霉菌超标。</span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 15px; line-height: 2em; text-align: justify;'><span style='font-size: 18px;'><span style='outline: 0px;'>具体来看，此次检查为“抽检”，抽样单位名称为“天猫超市”，样品名称是</span><span style='outline: 0px;color: rgb(61, 170, 214);'><strong style='outline: 0px;'><span style='outline: 0px;'>“开心果”</span></strong><span style='outline: 0px;'>，</span><strong style='outline: 0px;'><span style='outline: 0px;'>不合格项目为“霉菌”</span></strong></span><span style='outline: 0px;'>。霉菌检查结果为“70CFU/克”，而标准值上限是“25CFU/克”，<strong style='outline: 0px;'>三只松鼠该批次开心果霉菌超过标准值上限180%。</strong></span></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;box-sizing: border-box !important;visibility: visible !important;width: 550px !important;'></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br style='outline: 0px;'></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 15px; line-height: 2em; text-align: justify;'><span style='font-size: 18px;'><span style='outline: 0px;'>除此之外，天眼查数据显示，三只松鼠2020年5月23日生产的</span><span style='outline: 0px;color: rgb(61, 170, 214);'><strong style='outline: 0px;'>“开口松子”</strong></span><span style='outline: 0px;'>，在重庆某超市被抽查出不合格。</span><span style='outline: 0px;color: rgb(61, 170, 214);'><strong style='outline: 0px;'>具体指标是“过氧化值”</strong></span><span style='outline: 0px;'>，标准值是每100克不超0.5克，但该批次抽查样品达到每100克2.2克，超标340%。</span></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;box-sizing: border-box !important;visibility: visible !important;width: 553px !important;'></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;box-sizing: border-box !important;visibility: visible !important;width: 553px !important;'></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br style='outline: 0px;'></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 15px; line-height: 2em; text-align: justify;'><span style='outline: 0px;font-size: 18px;'>因为产品责任纠纷问题，三只松鼠屡屡与消费者发生诉讼，天眼查数据显示，三只松鼠的各类司法和行政风险达到四百多条。</span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;box-sizing: border-box !important;visibility: visible !important;width: 553px !important;'></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br style='outline: 0px;'></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='outline: 0px;color: rgb(217, 33, 66);font-size: 18px;'><strong style='outline: 0px;'>营销费用持续高增</strong></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span style='outline: 0px;color: rgb(217, 33, 66);font-size: 18px;'><strong style='outline: 0px;'>营业收入却下滑</strong></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br style='outline: 0px;'></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 15px; line-height: 2em; text-align: justify;'><span style='outline: 0px;font-size: 18px;'>三只松鼠是一家典型的靠营销驱动的公司。2012年6月，三只松鼠上线，此后7年踩中风口的三只松鼠“飞起来了”，总是以刷屏姿态出现在电视剧植入广告中及营销号推广，2020年与薇娅的直播合作就超过50场……</span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 15px; line-height: 2em; text-align: justify;'><span style='outline: 0px;font-size: 18px;'>在电商平台的流量加持下，该品牌从一个初创小品牌逐渐成长为年营收破100亿的超级网红。与此同时，“推广费及平台服务费”持续高烧不退。</span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;box-sizing: border-box !important;visibility: visible !important;width: 391px !important;'></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br style='outline: 0px;'></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 15px; line-height: 2em; text-align: justify;'><span style='outline: 0px;font-size: 18px;'>据统计，三只松鼠的“推广费及平台服务费”在2017年到2020年间分别是2.87亿元、3.93亿元、6.60亿元、9.61亿元，同比涨幅依次为36.93%、67.94%、45.61%。<strong style='outline: 0px;'>而今年上半年，“推广费及平台服务费”已达到7.21亿元</strong>，相比去年同期的3.98亿元，激增81%。</span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 15px; line-height: 2em; text-align: justify;'><span style='outline: 0px;font-size: 18px;'>但持续的营销费用投入，对销售额的拉动却出现了明显的递减。</span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 15px; line-height: 2em; text-align: justify;'><span style='outline: 0px;font-size: 18px;'>数据显示，2018年、2019年，三只松鼠的营业收入分别为70.01亿元、101.73亿元，同比分别增长了26.05%、45.30%。然而，到了2020年，尽管“推广及平台服务费”增长45%，但全年营业收入仅录得97.94亿元，较2019年下降了3.72%，这也是其成立以来首次出现营收下滑的情况。</span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 15px; line-height: 2em; text-align: justify;'><span style='font-size: 18px;'><span style='outline: 0px;'>据今年8月报道，三只松鼠半年报数据显示，今年上半年，该公司实现营业收入52.61亿元，与上年同期持平。扣除非经常性损益的净利润为2.64亿元，虽然大幅增长72.10%，但与2019年同期相比，仅增长236.47万元。</span><span style='outline: 0px;color: rgb(61, 170, 214);'><strong style='outline: 0px;'>这意味着，近3年公司主营业务净利润原地踏步，与休闲食品整体市场增幅差距拉大。</strong></span></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;box-sizing: border-box !important;visibility: visible !important;width: 553px !important;'></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br style='outline: 0px;'></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 15px; line-height: 2em; text-align: justify;'><span style='font-size: 18px;'><span style='outline: 0px;'>与持续烧钱做营销相比，</span><strong style='outline: 0px;'><span style='color: rgb(61, 170, 214);outline: 0px;'>三只松鼠在产品上一直是外包，其实归根到底是靠着电商流量在做一门“贴牌生意”</span></strong><span style='outline: 0px;'>：由多家供应商共同供货，然后统一贴上“三只松鼠”的品牌标签对外销售。</span></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 15px; line-height: 2em; text-align: justify;'><span style='outline: 0px;font-size: 18px;'>但这样的“贴牌模式”模式，天然决定了其没有能力深入到加工过程的每一个细节中，加之品类繁杂，质量管理难保不出现漏洞，这导致三只松鼠多次因产品质量问题而被用户投诉、被有关部门处罚。消费者不会关心究竟是哪家代工厂惹的祸，既然贴上了三只松鼠的品牌，那就得三只松鼠负责。其结果就是三只松鼠品牌知名度难以转化为品牌美誉度和忠诚度。</span></section><p style='margin-bottom: 15px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;text-align: center;letter-spacing: 0.544px;caret-color: rgba(0, 0, 0, 0);color: rgb(136, 136, 136);font-size: 15px;box-sizing: border-box !important;visibility: visible !important;width: 677px !important;'></span><span style='outline: 0px;font-size: 18px;'></span></p><p style='outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; caret-color: rgb(51, 51, 51); text-align: center; color: rgba(0, 0, 0, 0.8); line-height: 1.5em;'><span style='outline: 0px;color: rgb(136, 136, 136);letter-spacing: 0.54px;font-size: 15px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Microsoft YaHei, Arial, sans-serif;'>来源：上观新闻、中国基金报、经济日报、广州日报、新闻晨报</span></p></div><p></p> 幸好我买的良品铺子做大有钱以后一定会飘，这句是不是真理
哈哈，之前就碰到过，再也没买过三只松鼠
对与错 发表于 2021-11-15 14:30
幸好我买的良品铺子
一样的，都是卖品牌的企业，产品找别的企业代加工 xiaohui25137 发表于 2021-11-15 17:25
一样的，都是卖品牌的企业，产品找别的企业代加工
我知道，好像都是福建爱乡亲厂家代加工的，但爱乡亲价格低一些。
反正我从来都没有买过这个品牌的零食，觉得还是小时候妈妈做的粑粑好吃!
jimmy754 发表于 2021-11-15 18:43
反正我从来都没有买过这个品牌的零食，觉得还是小时候妈妈做的粑粑好吃!
...
妈妈做的粑粑谁不想，老人老了都做不动了，手艺也都失传了。
三只松鼠的干果买过，也发霉了，由商家5倍赔付了
雄鹰展翅 发表于 2021-11-15 20:09
三只松鼠的干果买过，也发霉了，由商家5倍赔付了
我的他只给换了，没有赔
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