仙桃资讯 发表于 2024-1-18 19:46:21

“仙桃黄鳝”畅销全国,节会长尾效应ing

<div class="wx_rich_media_content" id="jsWxContainer"><section data-role="outer" label="edit by 135editor"><section data-role="outer"><p style="margin-top: 5px; margin-bottom: 5px; letter-spacing: 1px; max-inline-size: 100%; cursor: text; color: rgb(0, 0, 0); font-size: 17px; caret-color: rgb(255, 0, 0); line-height: 2em; text-indent: 2.23529em; font-family: 微软雅黑, sans-serif; outline: none 0px !important;"><span style="max-inline-size: 100%; cursor: text; letter-spacing: 2px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;; outline: none 0px !important;">“950斤生态黄鳝,高于市场批发价。”1月17日,张沟镇先锋村党支部书记朱传宝又给“新朋友”徐波,快递一批刚刚出水的“仙桃黄鳝”。</span></p><section style="margin-top: 5px; margin-bottom: 5px; letter-spacing: 1px; text-indent: 0em; max-inline-size: 100%; cursor: text; color: rgb(0, 0, 0); font-size: 17px; caret-color: rgb(255, 0, 0); line-height: 2em; font-family: 微软雅黑, sans-serif; outline: none 0px !important;"><span style="max-inline-size: 100%; cursor: text; letter-spacing: 2px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;; outline: none 0px !important;"><span class="wxart_image" wx-style="display:inline-block;height: 324px;letter-spacing: 0.578px;text-align: center;width: 578px;vertical-align: inherit;"></span></span></section><p style="margin-top: 5px; margin-bottom: 5px; letter-spacing: 1px; max-inline-size: 100%; cursor: text; color: rgb(0, 0, 0); font-size: 17px; caret-color: rgb(255, 0, 0); line-height: 2em; font-family: 微软雅黑, sans-serif; outline: none 0px !important;"><span style="max-inline-size: 100%; cursor: text; letter-spacing: 2px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;; outline: none 0px !important;">  徐波是一家食品公司负责人,常年在北京大洋路海鲜市场经营高端水产品。一个多月前,朱传宝带着“仙桃黄鳝”,到北京参加第十三届全国优质农产品展销周活动。看到眼前体态壮硕、黄亮鲜活的“大黄斑”鳝鱼,徐波一见钟情。</span></p><p style="margin-top: 5px; margin-bottom: 5px; letter-spacing: 1px; max-inline-size: 100%; cursor: text; color: rgb(0, 0, 0); font-size: 17px; caret-color: rgb(255, 0, 0); line-height: 2em; font-family: 微软雅黑, sans-serif; outline: none 0px !important;"><span style="max-inline-size: 100%; cursor: text; letter-spacing: 2px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;; outline: none 0px !important;">  “以前也卖黄鳝,但是品质良莠不齐,一直找不到稳定的供货渠道。”展销活动结束后,徐波应朱传宝之约,从北京到先锋,看养殖基地、查检测结果。“价格不是问题,主要看品质。”徐波当场就要定下长期采购合同,并制定了全渠道营销计划,把优质的“仙桃黄鳝”带给更多的北京食客。</span></p><p style="margin-top: 5px; margin-bottom: 5px; letter-spacing: 1px; max-inline-size: 100%; cursor: text; color: rgb(0, 0, 0); font-size: 17px; caret-color: rgb(255, 0, 0); line-height: 2em; font-family: 微软雅黑, sans-serif; outline: none 0px !important;"><span style="max-inline-size: 100%; cursor: text; letter-spacing: 2px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;; outline: none 0px !important;"><br></span></p><p style="text-align:center;line-height: 2em;margin-top: 5px;margin-bottom: 5px;"><span style="color: rgb(0, 0, 0);letter-spacing: 2px;caret-color: rgb(255, 0, 0);font-family: 微软雅黑, Microsoft YaHei;">发挥节会长尾效应</span></p><p style="text-align:center;line-height: 2em;margin-top: 5px;margin-bottom: 5px;"><span style="color: rgb(0, 0, 0);letter-spacing: 2px;caret-color: rgb(255, 0, 0);font-family: 微软雅黑, Microsoft YaHei;">加大品牌推介力度</span></p><p style="text-align:center;line-height: 2em;margin-top: 5px;margin-bottom: 5px;"><span style="color: rgb(0, 0, 0);letter-spacing: 2px;caret-color: rgb(255, 0, 0);font-family: 微软雅黑, Microsoft YaHei;">仙桃黄鳝</span></p><p style="text-align:center;line-height: 2em;margin-top: 5px;margin-bottom: 5px;"><span style="color: rgb(0, 0, 0);letter-spacing: 2px;caret-color: rgb(255, 0, 0);font-family: 微软雅黑, Microsoft YaHei;">在全国市场“越游越欢”</span><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;"></span></p><section style="outline: 0px;line-height: 2;"><section data-role="paragraph" data-id="us-4499659" data-tools="135编辑器" style="margin-top: 10px;padding-top: 5px;outline: 0px;"><p style="text-align:center;font-size: 15px;letter-spacing: 1px;margin-top: 5px;outline: 0px;"><br></p><section data-tools="135编辑器" data-id="us-4499658" style="outline: 0px;"><section style="margin: 10px auto;outline: 0px;"><section style="font-size: 15px;letter-spacing: 1px;margin-bottom: -15px;outline: 0px;display: flex;justify-content: center;"><section data-width="65px" style="outline: 0px;width: 65px;"><br></section></section><section style="outline: 0px;background-color: rgb(245, 252, 255);"><section style="padding-top: 20px;padding-right: 13px;padding-left: 13px;outline: 0px;"><section data-autoskip="1" style="padding-bottom: 15px;outline: 0px;line-height: 1.75em;background: transparent;"><p style="text-align:center;color: rgb(79, 70, 65);font-size: 15px;letter-spacing: 1.5px;outline: 0px;line-height: 1.75em;text-indent: 0em;margin-top: 8px;"><span style="outline: 0px;font-family: Helvetica, Arial, sans-serif;"><span style="color: rgb(0, 0, 0);font-size: 17px;letter-spacing: 2px;caret-color: rgb(255, 0, 0);font-family: 微软雅黑, Microsoft YaHei;">湖北首届(仙桃)黄鳝节上</span></span></p><p style="text-align:center;color: 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href="http://mp.weixin.qq.com/s?__biz=MzI1NDE5OTA1Mw==&amp;mid=2247659637&amp;idx=1&amp;sn=94959bd39d88c093d53903cd8fd3f301&amp;chksm=e9c4e417deb36d01b765aefbaf61714140893d4d8d362b6930247b01f7cc4e12fc84f6667840&amp;scene=21#wechat_redirect" textvalue="‍‍" linktype="text" imgurl="" imgdata="null" data-itemshowtype="0" tab="innerlink" data-linktype="1"><span style="outline: 0px;font-family: Helvetica, Arial, sans-serif;"><span style="color: rgb(0, 0, 0);font-size: 17px;letter-spacing: 2px;caret-color: rgb(255, 0, 0);font-family: 微软雅黑, Microsoft YaHei;"><span class="js_jump_icon h5_image_link"><span class="wxart_image" wx-style="display:inline-block;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);vertical-align: inherit;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;visibility: visible !important;width: 677px !important;"></span></span></span></span></a></p><p style="text-align:center;outline: 0px;line-height: 1.75em;text-indent: 0em;margin-top: 8px;"><span style="color: rgb(79, 70, 65);font-size: 15px;letter-spacing: 1.5px;outline: 0px;font-family: Helvetica, Arial, sans-serif;"><span style="color: rgb(0, 0, 0);font-size: 17px;letter-spacing: 2px;caret-color: rgb(255, 0, 0);font-family: 微软雅黑, Microsoft YaHei;">“仙桃黄鳝”不断增加“曝光率”</span></span></p><p style="text-align:center;outline: 0px;line-height: 1.75em;text-indent: 0em;margin-top: 8px;"><span style="color: rgb(79, 70, 65);font-size: 15px;letter-spacing: 1.5px;outline: 0px;font-family: Helvetica, Arial, sans-serif;"><span style="color: rgb(0, 0, 0);font-size: 17px;letter-spacing: 2px;caret-color: rgb(255, 0, 0);font-family: 微软雅黑, Microsoft YaHei;">圈粉“新朋友”</span></span></p><p style="text-align:center;outline: 0px;line-height: 1.75em;text-indent: 0em;margin-top: 8px;"><a target="_blank" href="http://mp.weixin.qq.com/s?__biz=MzI1NDE5OTA1Mw==&amp;mid=2247661798&amp;idx=1&amp;sn=93eb97128d76a52af4c997ea9a7c2927&amp;chksm=e9c4ec84deb36592231308467aa12943634e5cefc9976c9197fe6b1d8caef7b88eeddd8c3f2d&amp;scene=21#wechat_redirect" textvalue="‍‍" linktype="text" imgurl="" imgdata="null" data-itemshowtype="0" tab="innerlink" data-linktype="1"><span style="color: rgb(79, 70, 65);font-size: 15px;letter-spacing: 1.5px;outline: 0px;font-family: Helvetica, Arial, sans-serif;"><span style="color: rgb(0, 0, 0);font-size: 17px;letter-spacing: 2px;caret-color: rgb(255, 0, 0);font-family: 微软雅黑, Microsoft YaHei;"><span class="js_jump_icon h5_image_link"><span class="wxart_image" wx-style="display:inline-block;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-indent: 34px;color: rgb(0, 0, 0);font-size: var(--articleFontsize);vertical-align: inherit;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;visibility: visible !important;width: 635px !important;"></span></span></span></span></a></p><p style="text-align:center;outline: 0px;line-height: 1.75em;text-indent: 0em;margin-top: 8px;"><span style="color: rgb(79, 70, 65);font-size: 15px;letter-spacing: 1.5px;outline: 0px;font-family: Helvetica, Arial, sans-serif;"><span style="color: rgb(0, 0, 0);font-size: 17px;letter-spacing: 2px;caret-color: rgb(255, 0, 0);font-family: 微软雅黑, Microsoft YaHei;">继去年12月</span></span></p><p style="text-align:center;outline: 0px;line-height: 1.75em;text-indent: 0em;margin-top: 8px;"><span style="color: rgb(79, 70, 65);font-size: 15px;letter-spacing: 1.5px;outline: 0px;font-family: Helvetica, Arial, sans-serif;"><span style="color: rgb(0, 0, 0);font-size: 17px;letter-spacing: 2px;caret-color: rgb(255, 0, 0);font-family: 微软雅黑, Microsoft YaHei;">在上海举办</span></span></p><p style="text-align:center;outline: 0px;line-height: 1.75em;text-indent: 0em;margin-top: 8px;"><span style="color: rgb(79, 70, 65);font-size: 15px;letter-spacing: 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YaHei;">签下6.2亿元购销协议后</span></span></p><section style="outline: 0px;line-height: 1.75em;text-indent: 0em;text-align: center;"><a target="_blank" href="http://mp.weixin.qq.com/s?__biz=MzI0NTEzNzM2Mw==&amp;mid=2650847285&amp;idx=1&amp;sn=3efc2db99417613b1fca4cefc8891a34&amp;chksm=f2a73289c5d0bb9fe44c9f26cb91472c52a72d3c2d5835701c53ede25315ac6430443b63defc&amp;scene=21#wechat_redirect" textvalue="你已选中了添加链接的内容" linktype="text" imgurl="" imgdata="null" data-itemshowtype="0" tab="innerlink" data-linktype="1"><span style="color: rgb(79, 70, 65);font-size: 15px;letter-spacing: 1.5px;outline: 0px;font-family: Helvetica, Arial, sans-serif;"><span style="color: rgb(0, 0, 0);font-size: 17px;letter-spacing: 2px;caret-color: rgb(255, 0, 0);font-family: 微软雅黑, Microsoft YaHei;"><span class="js_jump_icon h5_image_link"><span class="wxart_image" wx-style="display:inline-block;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);vertical-align: inherit;font-family: system-ui, 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17px;letter-spacing: 2px;caret-color: rgb(255, 0, 0);font-family: 微软雅黑, Microsoft YaHei;"><span class="js_jump_icon h5_image_link"><span class="wxart_image" wx-style="display:inline-block;outline: 0px;letter-spacing: 0.544px;background-color: rgb(236, 243, 250);vertical-align: inherit;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;visibility: visible !important;width: 635px !important;"></span></span></span></span></a></section><p style="text-align:center;outline: 0px;line-height: 1.75em;text-indent: 0em;margin-top: 8px;"><span style="color: rgb(79, 70, 65);font-size: 15px;letter-spacing: 1.5px;outline: 0px;font-family: Helvetica, Arial, sans-serif;"><span style="color: rgb(0, 0, 0);font-size: 17px;letter-spacing: 2px;caret-color: rgb(255, 0, 0);font-family: 微软雅黑, Microsoft YaHei;">还将陆续前往浙江、上海、</span></span></p><p style="text-align:center;outline: 0px;line-height: 1.75em;text-indent: 0em;margin-top: 8px;"><span style="color: rgb(79, 70, 65);font-size: 15px;letter-spacing: 1.5px;outline: 0px;font-family: Helvetica, Arial, sans-serif;"><span style="color: rgb(0, 0, 0);font-size: 17px;letter-spacing: 2px;caret-color: rgb(255, 0, 0);font-family: 微软雅黑, Microsoft YaHei;">四川、重庆、湖南等主销省份吆喝</span></span></p><section style="text-align: center; outline: 0px; letter-spacing: 0.544px; text-indent: 0em; background-color: rgb(236, 243, 250); line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><span style="outline: 0px;letter-spacing: 0.578px;"><span class="wxart_image" wx-style="display:inline-block;outline: 0px;letter-spacing: 0.544px;text-align: center;vertical-align: inherit;visibility: visible !important;width: 635px !important;"></span><span style="letter-spacing: 0.544px;text-align: center;font-size: var(--articleFontsize);"></span></span></section></section></section></section></section></section></section></section><section><section style="outline: 0px;vertical-align: middle;display: inline-block;line-height: 0;height: 0px;overflow: hidden;"><br></section><section style="outline: 0px;font-size: 13px;line-height: 2;letter-spacing: 1px;"><p style="margin-top: 5px; margin-bottom: 5px; font-size: 15px; text-align: justify; max-inline-size: 100%; cursor: text; line-height: 2em; text-indent: 2.26666em; outline: none 0px !important;"><span style="max-inline-size: 100%; cursor: text; letter-spacing: 2px; font-size: 17px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;; outline: none 0px !important;">仙桃黄鳝迎来“名利双收”的惊喜,在先锋黄鳝贸易市场,养殖户刘火军与商贩谈好价格,260公斤黄鳝卖了11000多元,老刘笑着说:“今年的产量虽然不如去年,但价格好,每口网箱可以多赚近500元”。</span></p><p style="font-size: 15px; text-align: center;"><span class="wxart_image" wx-style="display:inline-block;vertical-align: inherit;width: 100%;"></span></p><section style="margin-top: 5px; margin-bottom: 5px; font-size: 15px; text-align: justify; text-indent: 0em; max-inline-size: 100%; cursor: text; line-height: 2em; outline: none 0px !important;"><span style="max-inline-size: 100%; cursor: text; letter-spacing: 2px; font-size: 17px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;; outline: none 0px !important;"></span></section><p style="margin-top: 5px; margin-bottom: 5px; font-size: 15px; text-align: justify; max-inline-size: 100%; cursor: text; line-height: 2em; outline: none 0px !important;"><span style="max-inline-size: 100%; cursor: text; letter-spacing: 2px; font-size: 17px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;; outline: none 0px !important;">  养殖户卖得喜,商贩们收得欢。每年9月份后,水产经纪人桂爱春就住在先锋村收黄鳝,客户遍布上海、重庆、四川,部分出口到韩国。眼下,他每天要收近10万斤黄鳝,打包发往全国各地。他说:<strong><span style="max-inline-size: 100%; cursor: text; color: rgb(0, 122, 170); outline: none 0px !important;">“同样进市场,打仙桃品牌的大黄斑黄鳝,每斤可以高出3元”。</span></strong></span></p><p style="font-size: 15px; text-align: center;"><span class="wxart_image" wx-style="display:inline-block;vertical-align: inherit;width: 100%;"></span><span style="font-size: 17px; letter-spacing: 2px; text-align: justify; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;"></span></p><p style="margin-top: 5px; margin-bottom: 5px; font-size: 15px; text-align: justify; max-inline-size: 100%; cursor: text; line-height: 2em; outline: none 0px !important;"><span style="max-inline-size: 100%; cursor: text; letter-spacing: 2px; font-size: 17px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;; outline: none 0px !important;">  朱传宝介绍,目前当年鱼价格在42元至45元每斤,两年段养殖的鱼价格在36元到38元每斤,比去年同期高出10元。<strong><span style="max-inline-size: 100%; cursor: text; color: rgb(0, 122, 170); outline: none 0px !important;">“近期每天销售14万斤左右,等到春节前后进入高峰期,每天可以交易40万斤。”</span></strong></span></p><p style="font-size: 15px; text-align: center;"><span class="wxart_image" wx-style="display:inline-block;vertical-align: inherit;width: 100%;"></span></p><p style="margin-top: 5px; margin-bottom: 5px; font-size: 15px; text-align: justify; max-inline-size: 100%; cursor: text; line-height: 2em; outline: none 0px !important;"><span style="max-inline-size: 100%; cursor: text; letter-spacing: 2px; font-size: 17px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;; outline: none 0px !important;">  品牌效应的放大,给黄鳝销售模式也带来新的变化。“由村集体的合作社直供市场端,减少中间环节。”朱传宝说,随着“仙桃黄鳝”品牌的推广,市场认可度进一步提高,不少客户主动找上门。目前,村里已经与重庆、南京、宁波等地的连锁酒店开通“热线电话”,每天按需直供新鲜黄鳝,还与河南一家食品加工企业达成初步供货意向。</span></p></section><section style="outline: 0px;font-size: 15px;line-height: 2;letter-spacing: 1px;"><section data-role="paragraph" style="outline: 0px;"><p style="text-align:center;outline: 0px;">来源:仙桃日报</p></section></section></section></section></section></div><p></p>
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查看完整版本: “仙桃黄鳝”畅销全国,节会长尾效应ing